Ram Trucks and the Sports Illustrated Swimsuit Issue

The Sports Illustrated Swim suit Issue is the second largest marketing event in the US. Only the super bowl is bigger in terms of people seeing the content and the advertising exposure that comes with it…

From a marketing and photography standpoint this is a big thing and I’m proud to have shot the inside cover of this issue for the past 2 years.

In collaboration with The Richards Group we have created bodyscapes where a stunning girl in a swimsuit, landscape and truck has come together to one image.

The process of getting the pieces together and the places we went to do so made for an amazing assignment both on the creative level and for the experience…

In creating the background landscape we traveled to White Sands New Mexico. One stunning place that in the early morning light takes on an ethereal quality that just leaves you speechless. At 28 degrees Fahrenheit it was not the place for a model in swim wear so we headed out for warmer weather.

In addition to warmer temperatures we also needed a place to shoot a secondary set of images and a motion piece for the ipad edition that would speak to unique experiences…

We set our sights on Cuixamala. An extraordinary place 3 hours south of Puerta Vallarta, Mexico…


Here’s the images we captured and the Behind the scenes look at how it all came together.



In the magazine with the fold out cover there was a cool reveal making the ad look like this..




The Behind the Scenes!
If time check it out…


The final iPad edition imagery.


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