I’m really excited about the future of photography and image making!
As we are moving into one visual multi media language, how we create and absorb imagery and how the market savvy ad agencies choose to use it is changing really quickly…
If you know social media guy Gary Vaynerchuk he will tell you that people look down on their phones more than they look up. He ask’s the really interesting question; “Why would big ad agencies bother putting up Billboards when people look at their phones. Even when they are driving!”
As a photographer and artist whose living is made in Advertising I get excited! Excited to be a part of the changes.
I think imagery that stands out among the visual bombardment we are presented with during our day is becoming increasingly valuable so as photographers we have a great future.
That is as long as we stay relevant…
I believe the biggest element in this change to be the ability to translate one visual language through all mediums(photography, film and animation) on all traditional and social media platforms.
So I have started; Started to look at how my photographic DNA can translate into moving images.
Last year I had an amazing trip to Namibia with the agency Frameworks and their client Dassault Systémes. It has taken a while but we now have what I feel is a seamless translation of my photographic language into the storytelling world of motion.
Check it out…
Art directed by Ray Brennan with original Score by Dominic Brennan. Post by Rainfall Films