erik almas advertising photographer Archives | Erik Almas Photography

Beautifully shaken and stirred


In my 200+ days a year of travel I get to see and experience a lot of amazing places, but I have to say; I just had the adventure of a lifetime.

 

The place?

 

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India

 

Its magic has to be experienced, as no words or pictures can quite describe it. That said, this is my blog so I guess I have to give it a try:

India is not a place you visit or see. India is a place you feel.

Arriving to India I entered into a world like no other, greeted by a complete sensory overload. The visual and auditory stimuli are overwhelming and at times uncomfortable, and it is in this discomfort India become so fascinating. It rips you out of the western mindset and comfort level and tosses you into a world of captivating contrasts that made me feel strangely alive…

 

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To me, it is in these contrasts India is to be felt;

Its crowds can suffocate you but the people creating it have a great openness about them. The auditory chaos of traffic is relieved in the quiet presence felt in the old temple grounds and the history of the country.

The rituals of the lifecycle, celebrating both life and death, are one of the more powerful experiences I have been a part of. I witnessed the burning of bodies one minute and the most enchanting ceremonies honoring the elements of life the next.

It was all experiences that made me uncomfortable one minute and gave me life-affirming goose bumps the next.

 

Being in India is nothing short of a mythical jolt to the system, opening you up to life, and I hope this feeling of India stays with me. That I don’t just fall back into my western comforts but carry this sensation with me for a while…

 

Erik Almas Advertsing and Editorial Photogarpher India Varanasi 6

Erik Almas Advertsing and Editorial Photogarpher India Varanasi 2

Erik Almas Advertsing and Editorial Photogarpher India Varanasi 1

 

Recently our travels through India came up in conversation. One of the guys I talked to mentioned something interesting; He said he never thought he would go back to India after his first visit, but after a few years there was something that pulled him back.

It has only been a month since we got back home, but the pull of India is already there. As I look through my images and relive some of the experiences I have to say; For emotional impact there is no place like India.

 

So I’m sure I will be back to this majestic and mythical country for jet another life affirming jolt to my senses and emotions…

 

Below are a very few of the vast amounts of images captured during our 3 weeks of travel.

India foursome

Erik Almas Advertsing and Editorial Photogarpher India qutub minar

Erik Almas Advertsing and Editorial Photogarpher India 3

Erik Almas Advertsing and Editorial Photogarpher India Varanasi 4

Erik Almas Advertsing and Editorial Photogarpher India Taj Mahal 3

Erik Almas Advertsing and Editorial Photogarpher India Taj Mahal 1
Erik Almas Advertsing and Editorial Photogarpher India Kovalam_1

Erik Almas Advertsing and Editorial Photogarpher India Kovalam 2

Erik Almas Advertsing and Editorial Photogarpher India Humayan Tumb 2

Erik Almas Advertsing and Editorial Photogarpher India Fort Kochi 3

Erik Almas Advertsing and Editorial Photogarpher India Delhi 3

 

Erik Almas Advertsing and Editorial Photogarpher India Delhi 5

Erik Almas Advertsing and Editorial Photogarpher India 4

Erik Almas Advertsing and Editorial Photogarpher India Delhi 4

 

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This experience I had travelling through India would not have happened, nor been the same, without my heart, Andrea Bogart.

I also want to give thanks to International Yoga and Andrea Marcum who traded photography with Yoga and took us along for a beautifully organized 2 week trip through 5 cities of India.

 

 

Lürzer’s Archive’s 200 best Ad photographers World Wide 2016/17

I’m excited to be included in Luerzer’s Archive 2016/2017 edition of the 200 Best Advertising Photographers Worldwide with 4 images.

Humbled to say this marks my 12th year in the company of extraordinary photographers.

 

Erik Almas Luerzers Archive 200 Best Advertising photographers WorldWide Johnnie Walker

Erik Almas Luerzers Archive 200 Best Advertising photographers WorldWide American Airlines

Erik Almas Luerzers Archive 200 Best Advertising photographers WorldWide Range Rover

Erik Almas Luerzers Archive 200 Best Advertising photographers WorldWide Car Crash

 

The images included are created for Johnnie Walker Whiskey, American Airlines, McCann Erickson and the last one being self assigned.

Having personal work represented among the high production value imagery as this collection is makes this even more special…

 

It was in April last year I decided to do a series of images describing the break up of a long relationship. RGG EDU came along documenting the whole creative process around it, so not only did I create some work I’m really proud of, but I got to share my complete process from inseption to finish in the form of a wicked well produced tutorial.

That this image gets to stand among the work representing the 200 Best Advertising Photographers in the world is such fun and an honor…

 

To celebrate we are, to those interested, giving a 75$ discount on the tutorial this images was a part of over the next week. Follow the link below and use the code 200BEST at checkout.

The Complete Guide To Composite Photography, Color, & Composition With Erik Almas

 

My visual esthetic and that of the classic Norwegian Painters

It’s now 20 years since I left Trondheim, Norway, to study photography in the US.

Going about my craft, making pictures I felt good about, one can think it strange it’s only a few years ago that I discovered the connection between some of my signature imagery and Norwegian mythology and paintings.

Even though my photography have tones and themes resonating with the style described as “national romanticism” I have not consciously set out to recreate or pay homage to these paintings. Nor have I studied these prior. Subconsciously I have just been drawn to their style, or maybe even the very esthetic, landscape, light and mythology all norwegian artists has been living with growing up…

In recognizing this it became very obvious to me how my upbringing and the Norwegian landscape have shaped me as a photographer and how scandinavian my visual sensibilities truly are.

 

TheodorKittelsen-KvitebjørnKongValemon(1912)

 

 

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Norwegian Pintings

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When designer Leila Hafzi approached me to photograph her latest bridal collection with the inspiration rooted in Norwegian mythology and it’s landscape I was truly excited.

We would venture to the west coast of Norway and photograph the myths around the Snow Queen, the Hulder, and one of the more famous Norwegian paintings, Brudeferd i Hardanger (Bridal Procession on the Hardangerfjord).

In discussing this project it was impossible to not get into the subject of recreating our own version of this painting.

As we decided to do so it became the first time I consciously created an image to pay homage to a style that have deeply affected me as a photographer.

Brudeferd i Hardanger

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Leila Hafzi is an extraordinary designer and working with her on several of her design projects have been extremely rewarding creatively.

I’m in gratitude to her and all the ones involved in this project. Especially the people at the tourist office in Stryn and the people of Flo who dressed up in the traditional norwegian garb Bunad to help recreate our Bridal Procession.

 

Below are the images we created for this collection and a behind the scenes look at how it came together.

 

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A success and a failure

I often get asked what my favorite place is and “What’s the best place I have visited?”

As every experience is different it is truly hard to answer which one is better…
My answer is often that my favorite place is the one I have not yet been to.
There are a few places though that has touched me in a special way where I, on the day I left, told myself I will come back.

One of these was Namibia.

When in big cities like New York or London I inevitably feel contained. I can’t see further than the next street corner and after a few weeks the buildings start caving in on me. When this happens I know it’s time for me to get some air and go to a place that’s open. Open to see the horizon and the sun rise and set…

A vast open space always gives me a sense of belonging. Of being part of something way bigger than myself.
All small issues, insecurities and ambitions just falls away and are being replaced with a sense of gratitude for all things that is.

Namibia was a place like this.
In the vastness of the desert planes one feel both small and big at the same time. Small and insignificant in the massiveness of the space, and big as in being connected to it all…

It’s been 7 months since I was there. I still think of it…

I have slowly started looking through the massive amounts of images shot while there. Most of it will be it’s separate body of work drawing from the polar and slightly ambiguous feeling described above.

This first personal image from my trip to Namibia is both a success and a failure to me.
Success in it’s beauty and a failure in describing how I felt when there.
It has too much of Erik Almas, the photographer in it. This in the sense of me having to control it. To relate it to me and put the human element in control. I love mountain biking and the feeling it gives me of flying through the landscape. It’s honest in that it relates to me but I didn’t bike when there.
When there I felt free and numb and lost and found at the same time…

So, when finishing the biker and living with it and the other images for a while I realize it’s both a success and a failure.

What I’m grateful for is that in the process I recognize this duality and can let the rest of the images be what they are.
Be what they are and speak to the bigness of Namibia, a place I can’t wait to go back to…

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Here’s a behind the scene of the Bike image and my thinking at the time and how the composite came together. Check it out and let me know: Sucess or failure? And can it be both at the same time…