advertising photography Archives | Erik Almas Photography

On a journey…

I like moving. Travelling. Seeing. Observing.

 

And I like quiet.

At the same time…

 

 

My pictures are often depicting journeys. Most like the ones I want to embark on myself.

There’s a bigness to the spaces I’m drawn to. There’s vastness.

In this I seek to make myself irrelevant. A space where man in relation to nature get into perspective.

This is the quietness I like.

I don’t like to be quiet as in not moving but quiet in tone. Quiet which leaves room for the mind to wander.

 

 

So when asked to pack a Land Rover and depict the start of a journey and the road ahead I get excited….

 

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The other images…

In the past 18months I have done a lot of images for American Airlines. 5 shoots building interiors of planes in different studios, one shoot at LAX and another 2 days shooting a brand new 777-200 while flying over California…

Out of this body of work came a series of studied images with a cool, modern color palette used for branding the new look of American.

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Through this effort I shot a library consisting of thousands of images. Some of the photographs captured were truly random and somewhat unexpected for my style of image making.
I started looking at these off topic images and posting them on instagram whenever I got on a flight. Through posting on Instagram I got compelled to look at my own captures a bit differently.

The moment between the moment is a well know term in photography. It’s a strange saying as the moment between then becomes THE moment and a moment surely cant be between itself. (Now this lofty topic might be better pondered over a glass of vino…)
These between, off scope, images was shot as intuitive responses to what I saw. As I revisit these photographs they have grown on me and I’m really intrigued by what they contain versus the edited and retouched images for the branding.
There’s for sure a spontaneity and intimacy to these that are lost a bit on the classic view. Maybe a bit of honesty as well..

As I keep looking for that elusive “moment” in image making I’ll leave you with the below to check out. Me, I’m seeing a more random side to making that perfect image and grateful for another experience and opportunity to grow as a photographer.

Cheers,

E.

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