July 2014 | Erik Almas Photography

The other images…

In the past 18months I have done a lot of images for American Airlines. 5 shoots building interiors of planes in different studios, one shoot at LAX and another 2 days shooting a brand new 777-200 while flying over California…

Out of this body of work came a series of studied images with a cool, modern color palette used for branding the new look of American.

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Through this effort I shot a library consisting of thousands of images. Some of the photographs captured were truly random and somewhat unexpected for my style of image making.
I started looking at these off topic images and posting them on instagram whenever I got on a flight. Through posting on Instagram I got compelled to look at my own captures a bit differently.

The moment between the moment is a well know term in photography. It’s a strange saying as the moment between then becomes THE moment and a moment surely cant be between itself. (Now this lofty topic might be better pondered over a glass of vino…)
These between, off scope, images was shot as intuitive responses to what I saw. As I revisit these photographs they have grown on me and I’m really intrigued by what they contain versus the edited and retouched images for the branding.
There’s for sure a spontaneity and intimacy to these that are lost a bit on the classic view. Maybe a bit of honesty as well..

As I keep looking for that elusive “moment” in image making I’ll leave you with the below to check out. Me, I’m seeing a more random side to making that perfect image and grateful for another experience and opportunity to grow as a photographer.

Cheers,

E.

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Seeing my work in Print

After my first commercial assignment some 14 years ago I could not wait to see the image in a magazine. I impatiently waited for 3 months for the ad to be published and on the day it arrived on the magazine stands I bought two of the same issue.
One of the magazines was Home & Garden and I still have a copy of that very issue tucked away somewhere. I don’t hold on to things but for some reason that felt like a milestone and I will probably keep that issue another 14 years…

As with all things new which then becomes familiar the excitement wears off.
It does not go away though and I still feel a great sense of accomplishment when I see my work displayed in public.
There’s quite a few of the campaigns I have been fortunate enough to be a part of that are running at the moment.

Below are the ones spotted..

In London The TV show 24 for SKY Television.

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In the same issue of Fast Company 2 ads for Don Julio Tequila and 2 ads done for Dassault Systemes.

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Courage Spread

Revelation Spread

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Credit Suisse spotted at JFK Airport in New York

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American Airlines spotted on buses in New York, Boards in London and Buenos Aires

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Trondheim Torg on Bus shelters in Norway.

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If you do see others please share!